ABERDEEN INSPIRED

graphic / video / app
CHALLENGE

Aberdeen Inspired were looking for something different to highlight the facilities of the Rooftop Garden at the St Nicholas shopping centre. They wanted something fun and engaging. Something to get people talking.

SOLUTION

Using Augmented Reality technology and the development of the Aberdeen Inspired App we brought the ‘Wizard of the North’ (Harry Houdini’s inspiration) to life. Through the garden, six hot spots ‘magically’ allow John Henry Anderson to give us a guided tour of the city’s landmarks and history. Nothing’s up our sleeve…honest!

RESULT

A real buzz was created with the launch of the App and with coverage on BBC Scotland visitor numbers to the gardens sared. We think our local (yet perhaps forgotten) celebrity would be very pleased with the result.